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Arte.
Art Networking Social Media Platform
My Role:
UX/UI Designer
Tools:
Figma
Sketch
Justinmind
Project Type:
Design Challenge
Individual Project
Deliverables:
User Research
User Personas
Empathy Maps
Competitive Audit
Ideation
Mockups
Arte.
Challenge:
Develop an online platform for an art gallery with the objective of enhancing its recognition and expanding its network of artists, thereby supporting emerging artists and engaging art enthusiasts.
Background
The background for designing the Arte Artist App was rooted in the need to create a dedicated platform for artists to showcase their work, connect with art enthusiasts, and access valuable resources. The project aimed to address the challenges artists face in gaining visibility, networking, and selling their art in a digital age. The desire to support and empower emerging and established artists drove the development of the app. The goal was to provide a user-friendly, all-in-one solution that would cater to the specific needs of artists, art collectors, and enthusiasts while fostering a thriving artistic community.
Art is never finished. Only abandoned.
-Leonardo Da Vinci
A true artist is not one who is inspired but one who inspires others.
-Salvador Dali
Birth of Venus by Sandro Botticelli
Goals and Objectives
Create an innovative and user-friendly mobile application that empowers artists to showcase their creative work, connect with a global art community, and access valuable resources to enhance their skills. We aim to foster a vibrant platform where artists can gain exposure, collaborate, and stay updated with industry trends.
Challenges
Competition: There are already established platforms for artists, so standing out and attracting users may be challenging.
Networking: Encouraging networking and collaboration between artists can be challenging, as it depends on the active participation of users.
Monetisation: Developing a sustainable business model that benefits both the app and its users can be complex.
Process
The development of the Arte Artist App started with conceptualization and planning, followed by the design and prototyping phase to create the user interface and experience. Development focused on building core features like user profiles and artwork uploads, with thorough testing to ensure a smooth user experience. The app was prepared for deployment. Content was generated for artist resources and app pages, and strategies for user acquisition, support, and feedback collection were implemented. The development process remains dynamic and responsive to user needs and market trends, with ongoing efforts to enhance functionality and user engagement.
The Temptation of Saint Anthony by Salvador Dali
Interview & Questionnaire
Interview Goals:
I want to identify the common challenges artists face when managing their artistic portfolios and online presence.
I want to explore the frustrations artists and art enthusiasts experience while using existing art platforms.
I want to identify user preferences for visual design, layout, and overall aesthetics of artist profiles.
I want to determine how frequently artists and users engage with artist bio apps or similar platforms.
Interview Questions:
Can you share your experiences with managing your artistic portfolio and online presence? What are some of the common challenges you've encountered in this process?
When using existing art platforms or apps, have you ever faced frustrations or difficulties? If so, could you describe those frustrations and how they affected your overall experience?
Regarding visual design, layout, and aesthetics of artist profiles, what preferences do you have as an artist or art enthusiast? Are there specific design elements or styles that resonate with you?
How often do you engage with artist bio apps or similar platforms? Could you share any features or functionalities that encourage you to use these apps more frequently or extensively?
In terms of inclusivity and accessibility, do you have any specific considerations or feedback for improving the user experience for individuals with disabilities or those in diverse geographic locations?
Target Participant Characteristics:
Age: 18-82 years old.
Location: Lives in metropolitan or rural areas
Interest: People who are interested in art
Gender: Include participants of different genders
Diversity: Include participants with disabilities
Overview:
‘’The assessment for the Arte app is designed to achieve multiple objectives. It aims to understand the challenges artists face in managing their portfolios and address their frustrations by evaluating how Arte resolves common issues. Additionally, it explores user preferences for design and aesthetics, ensuring that Arte's visual choices align with users' artistic tastes. The assessment also measures user engagement, identifying features that encourage active participation. To ensure inclusivity, it considers participants with disabilities, diverse geographic settings, gender identities, and age groups from 18 to 82, aiming to uncover specific insights that will enhance Arte's user experience, accessibility, and inclusivity. Overall, this comprehensive assessment aims to inform improvements for Arte's design, functionality, and user engagement strategies.’’
Empathy Maps
Zareen
Age: 22
Education: 4th year art student
Hometown: Bruges, Belgium
Family: Lives separately from family
Occupation: Part-time worker in the city centre
Zareen is in her fourth year of studying art and is eager to meet potential buyers for her artwork. She faces financial challenges as she lives abroad away from her family and supports herself through a part-time job in the city centre. Zareen is determined to demonstrate her commitment to her art and efficiently handle her everyday tasks while seeking opportunities to showcase her creativity to a wider audience. Her ultimate goal is to establish herself as a successful artist and be trusted with more significant artistic responsibilities.
#Zareen
SAYS
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I'm passionate about art and determined to succeed in my artistic career.
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Managing finances is tough; I need opportunities to showcase my work and meet buyers.
THINKS
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She believes that finding financial stability and gaining recognition for her art is crucial at this stage in her life.
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She wants to establish a strong online presence and connect with art buyers to support her artistic journey.
DOES
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She actively creates and promotes her artwork on social media platforms.
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She attends local art exhibitions and markets to network and showcase her art.
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She is continually searching for part-time job opportunities to support herself financially.
FEELS
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Hopeful
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Stressed
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Ambitious
Empathy Maps
Elliot
Age: 44
Education: Culinary School Graduate
Hometown: Omaha Nebraska
Family: Lives with partner
Occupation: Art Gallery Owner
Elliot is the proud owner of an art gallery in a small city, where he dedicates his time to promoting new and promising artists. He's passionate about boosting his gallery's popularity and sales, all while juggling various responsibilities. During the daytime, Elliot focuses on growing his art business, utilising his partner's work-from-home setup. He's committed to achieving success in the art world and strives to balance work, personal hobbies, and quality time spent with loved ones in this endeavour.
#Elliot
SAYS
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I'm committed to promoting new artists and boosting my gallery's popularity and sales.
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Balancing work, art, and personal life is a daily challenge.
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I'm always open to innovative ideas and collaborations in the art world.
THINKS
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He is aware of the challenges involved in balancing work and promoting new artists but believes it's a worthwhile endeavour.
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He wants his art gallery to gain popularity and become a renowned platform for talented artists.
DOES
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He regularly organises art exhibitions and events at his gallery to promote artists.
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He actively engages with art communities and networks with artists and enthusiasts.
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He invests in improving his gallery's website and online presence.
FEELS
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Motivated
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Anxious
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Driven
Empathy Maps
Carlos
Age: 74
Education: N/A
Hometown: New York City, New York
Family: Lives alone
Occupation: Retired
Carlos, at the age of 74, is a passionate art collector who has spent a lifetime appreciating and acquiring various art pieces. Due to his advanced age and visual disabilities, he faces challenges leaving home alone. However, his love for art is as vibrant as ever, and he's eager to discover new art pieces and emerging artists to add to his collection. Carlos is seeking a way to explore and appreciate art from the comfort of his home while also staying connected to the ever-evolving art world.
#Carlos
SAYS
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I've loved art all my life and still want to discover new pieces despite my age and visual disabilities.
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Leaving home alone is a struggle for me due to my circumstances.
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I'm looking for accessible ways to explore and appreciate art from home.
THINKS
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He wants accessible and convenient ways to explore and appreciate art from the comfort of his home.
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He thinks that art platforms and apps should prioritise inclusivity to accommodate individuals like him.
DOES
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He explores online art collections and virtual exhibitions from home.
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He uses screen reader software and accessible art apps to appreciate artwork.
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He connects with fellow art enthusiasts through online art forums and discussion groups.
FEELS
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Lonely
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Enthusiastic
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Determined
Persona Development
About:
Evelyn, aged 68, is a seasoned art collector with a profound appreciation for fine art. She resides in a historic townhouse in Boston, where she's created her private art sanctuary. Evelyn's love for art has been a lifelong passion, and she's amassed an impressive collection of paintings, sculptures, and antiques.
Challenges:
Evelyn faces limitations in physically attending art events and galleries.
Concerned about the preservation and documentation of her collection.
Seeks ways to remain engaged with the art world despite her mobility challenges.
Goals:
Continue expanding her art collection.
Focusing on contemporary and emerging artists.
She hopes to foster a deeper connection with the art community, and attend exhibitions.
Pain Points:
In search of online art platforms that offer curated selections of contemporary art, reliable art authentication services, and secure digital storage for her collection's documentation.
Values the convenience of virtual art tours and online auction participation.​
#Evelyn
Characteristics:
Age: 68
Occupation: Retired
Family: Lives alone
Location: Boston, MA
Education: Bachelor's degree in finance
Character: Artsy
Insight:
‘’Art has been my lifelong companion, and it's a joy to continue discovering new talent and expressions. My physical mobility may be limited, but my passion for art knows no bounds. I'm eager to embrace technology to stay connected with the art world and share my treasures with kindred spirits.’’
Competitive Audit
Goals and Methodology:
Objectives:
To assess ARTE's position in the market and identify areas for improvement through a comprehensive competitive audit.
Research Questions:
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Who are the primary users of ARTE and its competitors, and what are their key preferences and pain points?
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How do users interact with ARTE and its competitors?
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What features and functionalities are most engaging and valuable to them?
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What content is offered by ARTE and its competitors?
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How effectively does ARTE present artist profiles, art sales, and community-building features?
Process:
We reviewed these aspects of each art app in the art-centric app market:
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Audience
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First Impression
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User Interaction
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Visual Design
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Content
Golconda by Rene Magritte
Concord by Barnett Newman
Competitive Audit Report
Prepared for: ARTE - Artist App
Date: 10.09.2023
Overview:
This competitive analysis report offers insights into the competitive landscape of ARTE, the Artist Bio App, and its three hypothetical competitors: ArtConnect Pro, ArtHub Connect, and the Art Market Analytics Tool. ARTE, founded in 2023, has gained attention for its innovative approach, serving artists, galleries, and art enthusiasts. ArtConnect Pro, an established player since 2010, caters to a broad audience globally. ArtHub Connect, a newer entrant, focuses on emerging artists, while the Art Market Analytics Tool specialises in data-driven insights for art professionals.
Comparative Analysis:
ARTE's user interface (UI) is modern and user-friendly, akin to ArtConnect Pro, fostering positive user experiences. Both apps offer robust feature sets, while ArtHub Connect and the Art Market Analytics Tool have specialised offerings. ARTE and ArtConnect Pro provide responsive user experiences, but ArtHub Connect's varies, and the Art Market Analytics Tool emphasises data analysis. ARTE excels in mobile accessibility on iOS and Android, enhancing its reach. Content presentation is a strength for ARTE, aligning with its focus on art discovery. ARTE prioritises security and community engagement, fostering collaboration within the art community.
ARTE exhibits significant growth potential as an emerging player. Its strengths in UI, features, UX, and content presentation position it well for expansion. Seamless mobile accessibility and robust security measures contribute to its appeal. ARTE's emphasis on community engagement aligns with evolving user needs, offering room for growth in engagement and retention. To realise its potential, ARTE should capitalise on its strengths, expand its market reach, and enhance mobile accessibility and security measures. Strategic development and user-centric improvements are key to achieving sustainable growth.
Hi-Fi Mockups
Visual Design
Almond Blossom by Vincent van Gogh
Validation
Key Findings
User Engagement:
Insights from user research highlighted positive aspects of the our app, including a user-friendly interface, seamless navigation, and enjoyable content exploration.
Competitive Edge:
Comparative analysis showcased ARTE's strengths in UI, features, and mobile accessibility, positioning it favourably against competitors in the art-centric app market.
Growth Potential:
The competitive audit and user research point to significant growth potential for ARTE as an emerging player in the market.
Conclusion
ARTE, with its innovative approach and user-centric design, stands poised for growth in the art-centric app market. By addressing the identified areas for improvement and capitalising on its strengths, ARTE can continue to enhance user experiences, attract a broader audience, and establish itself as a go-to platform for artists and art enthusiasts.
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